Tired of spending £’s advertising your dating site and producing no return? Why not try focussing on a more area specific nich dating site. I find these sites convert far better than large generic dating sites and you don’t have to compete with the ‘big boys’ like Match or Eharmony with big advertising budgets.

A good example of a regional dating site is Dating in London. This local dating site caters for residents of London only and if you look at the figures they claim to have over 115,000 members, not shabby hu?

Although London is not really whay I would call a ‘micro niche’ (a small niche where clicks are cheaper and search competition is lower), it’s a good example of a niche dating site that works well. If you are not comfortable tackling such a broad area with as much competition as London why not try focusing on a smaller area within a larger city? You wont find the same search volume but as a novice at SEO or PPC you should find its an easy way to dip your toe into promoting niche dating with a small budget. Once you have cracked the smaller areas you can either “rinse and repeat” until you have covered you whole target area or gear yourself up to tackle a bigger niche. You’ll seen be ready to take the big boys on!